Tortona Design Week presents the project IN-OUT, perception of sustainability.

The project marks a new start in the name of sustainability and innovation Important international companies such as Haier, Candy and Hoover, APIMA and AICEP Portugal Global; Nitto; ICONA Design Group; Lechler - ColorDesign®; Sense - immaterial Reality; Officina 14; Zip Zone Events; Materioteca®; Tiziana Pistoni; and Studio.traccia will be there.

Milan, July 2021 - Expectations are growing for the supersalone, the special September event of Salone del fMobile in Milan: an important moment for relaunching the entire sector of reference and an opportunity for its many fans to breathe an air of normality again, walking through exhibition pavilions and visiting the Fuorisalone. The appointment you won't want to miss, scheduled from September 4 to 10, will also animate the famous area of via Tortona, thanks to Tortona Design Week.

For the occasion, Torneria Tortona and Tortona Locations, which are among the promoters and organizers of the event, developed IN - OUT, perception of sustainability, a project that interprets change as an opportunity to initiate collective growth in the name of sustainability and innovation. In a year in which everything has changed and everyday life has adopted different forms and tempos, in a constantly evolving "IN - OUT", it is essential to wonder about the present and future. Precisely for this reason the concept developed for the Tortona Design Week 2021 aims to reconcile the perception of the inner world with the outer one, always keeping a constant focus on the sustainability of the elements, concepts, and daily life.

The exhibitions will celebrate design as a promoter of innovation, the result of a continuous search to reconcile the interaction between things, people, and spaces (both indoors and out) in an intelligent and sustainable way and with numerous recurring values, including a commitment to use innovative materials and artificial intelligence and have respect for the environment through the research and development of a system for an increasingly circular economy.

Many important companies in Italy and abroad have decided to join the project such as Haier, Candy and Hoover, APIMA and AICEP Portugal Global; Nitto; ICONA Design Group; Lechler - ColorDesign®; Sense - immaterial Reality; Officina 14; Zip Zone Events; Materioteca®; Tiziana Pistoni; and Studio.traccia., which is an indication of the importance of the topic and the shared desire to build a more conscious and responsible future for our well-being and that of our environment.