SOTHEBY’S UNVEILS
A NEW SEASON OF JEWELLERY AUCTIONS

Hot on the Heels of Strong Online Performances this Spring, incl.
A Record for an Online Jewellery Auction and
A White-Glove Sale (100% sold)

Confirming Jewellery as
One of the Most Popular Collectibles Online

23 April 2020 – Sotheby’s unveils today a new season of jewellery auctions, including dates for the company’s flagship spring jewellery sales. Postponed as a result of the coronavirus outbreak, these highly-anticipated sales - often considered as a bellwether for the market – follow a series of successful online sales and digital breakthroughs. The strong results achieved in the past five weeks were facilitated by Sotheby’s long-term omnichannel strategy and digital innovations which enabled the business to quickly adapt to the new market parameters. These successes are also testament to the resilience of the jewellery market and confirm jewellery as one of the most popular and sought-after collectibles online.

David Bennett, Worldwide Chairman of Sotheby’s Jewellery Division, said: “Unprecedented times are often a catalyst for change, crystallising pre-existing trends and accelerating innovations. In the past few weeks, we have seen the jewellery market further completing its digital revolution: our online sales realised some of their best performances ever, with many new and young collectors from around the world joining. It is also very clear that people are now confident in buying and selling important jewels online. As we look forward to welcoming jewellery lovers back to our salesrooms and exhibitions, we are excited to push ahead with innovative formats in the coming months, starting with the single-lot online sale of a sensational ‘Tutti Frutti’ bracelet by Cartier at the end of this month”.