With new laboratories curated by Fondazione Golinelli, Arte Fiera’s Public Program once again em- phasises the importance of art education and attention to all audiences – from young children to adults – having their first contact with contemporary art. This year, the laboratory is an experiment on the possibilities of distributing and sharing art in our everyday digital life. Starting from the exhibition space at the centre of the U.MANO show at the Centro Arti e Scienze Golinelli, you can plunge into its installations in an ideal small room decorated with works created by vertical plotters, mixing reality with a combination of Augmented Reality (AR) and Virtual Reality (VR) techniques.
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Arte Fiera has renewed its close co-operation with the Municipality of Bologna, which during the Fair will promote the 8th edition of ART CITY Bologna, the programme of events and exhibits coordinated by Lorenzo Balbi, artistic director of MAMbo - Museo d’Arte Moderna di Bologna.
Special attention is paid to welcoming Italian and foreign collectors, coordinated for the first time by Costanza Mazzonis di Pralafera. The VIP programme, scheduled outside Fair hours, will provide opportunities to discover private collections, to see cultural treasures (not only of contemporary art) in the region, and to take guided tours of museums and institutions in Bologna and the local area, such as the Certosa Monumental Cemetery in Bologna, Collezione Maramotti, and MUT – Mutina for Art. Guided tours for the 2020 edition of Arte Fiera have been made possible thanks to the support of an esteemed partner: UBS.

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Arte Fiera also demonstrates its dynamism with digital communication, on its website, and on social media channels. Its Facebook, YouTube, and Instagram pages gather and stimulate interaction by thousands of art lovers; specifically, #ArteFiera_Spotlight reports openings and news of the current Italian and foreign art scene in real time. Every Wednesday, the online column Osservatorio Arte Fiera (Arte Fiera Observatory, readable on social media channels) presents an art world personality linked with Arte Fiera, Bologna and its territory, and invited to talk about a show, a work, or an institu- tion in Emilia-Romagna.

With regard to collaborations, Arte Fiera is very happy to present the partners who provide quality food and drink: the alliance between Arte Fiera and FICO Eataly World Bologna has been renewed, with a catering point and the sale of excellent local products at the Fair; an Emilia-Romagna Bistrot focusses on the most typical and popular local dishes; the VIP lounge, devoted to collectors, exhibitor, guests, and journalists, will welcome them with two proposals: the menu of Dettagli, spe- cialised in high-quality catering, and special guest Giuseppe Palmieri, restaurant manager of Os- teria Francescana, who will bring the gourmet dishes of Da Panino to Arte Fiera.